America's romance with the automobile is nowhere more celebrated than along South Dakota's Interstate 90, cars nearly out number the residents of the "magic city". Since 1954, the Geisler family's Murdo Pioneer Auto show is a world class roadside attraction that brings up to a million visitors a year. The Pioneer Auto Show covers nearly 10 acres with a wide variety of collections in an eclectic array of displays, most of which have automated recordings for self guided tours. It's remarkable the time and investment the Geislers have expended to create this massive collection encompassing over 350 vehicles alone.